-Claire Davis, Consultant
Who I am, what I do, and why that matters for you — the independent consultant or small firm owner.
Because a customer-centric design matters to your success, I'm obsessed with finding out everything there is to know about your service and properly communicating it's benefits to your visitors in the most user-friendly way possible.
Content marketing is marketing where you create helpful material for your prospects. This material helps your prospects get to know you, trust you, and like you.Running a podcast is a form of content marketing. Posting videos to YouTube is a form of content marketing. Publishing articles through your website is a form of content marketing.
Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers.
Design isn’t magic. Designers are problem solvers who solve problems under certain constraints. Don’t confuse designers with “artists” or “creatives”. A professional designer can take your problem and solve it — and can make your brand and your business look more approachable and professional while doing it.
I believe that the best way to grow my business is to focus on growing your businesses and that means that a win is everything and I define a win as being an activity that measurably grows your business.
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